Willow Movie Review Example | Topics and Well Written Essays - 750 words

Willow - Movie Review Example A few years after he dies too and this is where he discovers the afterlife. It is this bereavement that makes the viewer question their own lives and what would happen if this happened to them. It makes the viewer reflect on the uncertainty of life and how life can turn around within a split moment. When Chris Nielson dies his wife is left behind to grieve not only for the children, but also for her husband. It is not surprising that her sanity is taxed as she finds herself alone in this life. The afterlife displayed in this film is a place where everything happens because of the imagination. This leaves one to question their own beliefs. William Blake offers this unique glimpse at the afterlife where the imagination is the real human truth. The film challenges a persons values when Annie Collins-Nielsen commits suicide after grieving her two children and husband. Before watching this film a person may have had no understanding of suicide, but after watching the film and seeing the very real loss that Annie Collins-Nielsen suffers values, beliefs and ideas about suicide are challenged. Had Chris Nielson not been in such a respectable career where people looked up to him there might not have been such great loss to the whole of the society. Those in lesser known jobs would probably not leave such a huge gap. The fact that Chris Nielson was also working with children will also affect the children in a deeper way. Suddenly the whole society was faced by this loss and parents would have to explain to their children about death and bereavement. After reading chapter 7, what do you think of the quote, "when the collective is hostile to a womans natural life, rather than accept the derogatory or disrespectful labels that are placed upon her, she can and must, like the ugly duckling, hold on, hold out, and search for that which she belongs to.... and preferably outlive,

Aspects of Contract and Neglegence for Business Essay Example for Free

Aspects of Contract and Neglegence for Business Essay INTRODUCTION This report focuses on the identification of the aspects of contract and negligence for business. There are agreements and contract in every business in recent than before. Verbal agreements are usually no longer used by the businesses. Written agreement in the form of contract is ore preferable to all. But, the profitability of contract is incomplete if the regulations and aspects are unknown. Well acknowledgement of contract in business provides a legal documentation securing the expectations of the parties involved. Contracts work as a safety tool of the resources. On the contrary, negligence is rising into the cornerstone of our system for compensating people for accidental damage and injuries. This is because it allows the courts to award damages in tort in some circumstances where it is not possible to do so in contract. This report will help learners to understand in and all about the contract formation and negligence of contract in businesses. LEARNING OBJECTIVES TASK 1 Understand the essential elements of a valid contract in a business context TASK 2 Be able to apply the elements of a contract in business situations TASK 3 Understand principles of liability in negligence in business activities TASK 4 Be able to apply the principles of liability in negligence in business situations. TASK 1 LO 1.1 Importance of the essential elements required for the formation of a valid contract Offer and Acceptance: The existence of an offer and an acceptance are a process of dissect the procedure of arrangement to decide whether an agreement has been created. Common consent of the parties is necessary of an agreement. Without an agreement, contract is impossible. Consideration: another vital element is consideration of the parties related to the contracted subject. Legal consideration makes the parties form a contract. Capacity: Both or all of the parties need to be capable to deal an agreement. Having mental disorder, under age etc. make incapacities to form a contract. Consent: The understanding would be invalid, if the part doesn’t come without consent. Consent means willingness of the parties. It  might be influenced by several issues. Certainty: It is needed to the subject of the contract be certain. Uncertainty creates ambiguity in the contract. Lawfulness: The subject is important to come into deal or contract legally. Otherwise, it won’t be count as a contract according to the law. LO 1.2 Impact of different types of contract Bilateral and Unilateral Contracts If two parties exchange a shared and equal guarantee that ensures the execution of a gesture, a commitment or a transaction or avoidance from execution of a demonstration or a commitment, concerning each gathering included in the agreement, is called as bilateral contract in the aspects of law. It is also called as a two-sided contract. Unilateral contract is a guarantee provided by one and only gathering. The offeror who offers, guarantees to execute a certain gesture or a commitment if the offeree who accepts the offer, coincides on performing an act that is seen as a lawfully enforceable contract. It usually asks for an acknowledgement from the other gathering to get the agreement executed. As a result, it is an imbalanced contract since just the offeror is certain to the court of law nor the offeree. An important objective of this type of agreement is that, the offeree cant be sued for refraining, forsaking or actually neglecting to execute his demonstration, since he doesnt guar antee anything. If two parties trades a mutual and reciprocal promise that implicates the execution of an act, refraining, abandoning or even failing to execute his act, since he does not promise anything. LO 1.3 Terms in contracts with reference to their meaning and effect CONDITIONS A condition is an important matter of subject which is considered as the basic to the main cause for the formation of agreement. A breach of condition qualifies the harmed party for denying the agreement. WARRANTIES Warranty is a less essential but unavoidable term. It is count as a must to the agreement as it is not fundamental. A warranty gives the harmed party the right to claim harms and the claimed party cant revoke the agreement. INTERMEDIATE TERMS It is tough to define a term appropriately before time as either a condition or a warranty. A few issues may include a moderate position, in that the term could be surveyed as the outcomes of a break. Considering that a rupture of the term brings about extreme harm, the harmed party will be qualified for coercing the agreement where the break includes minor misfortune, the harmed party’s cures will be limited to harm. TASK 2 LO 2.1 Application of the elements of contract In the law of contract, the offer and acceptance is so conventional and significant. The principles of offer and acceptance include a standard offer, acceptance and correspondence around the two or more parties or people making the agreement is significant. In the given business scenario, it is noticeable that the examples of forming an agreement is when Mr. John was responded the duty of assuring new PC framework. He decided to buy from Best Computers, and marked a business concurrence with that organization for the supply of new machine frameworks. In business concurrence with Best Computers, the terms and conditions of the agreement were not clear enough, and Mr. John signed that contract without a bit regard for the all aspects of the assertion, which created a misery for him and few days later when they neglected to supply the machines on time and most of them were harmed. That happened because of the contractual subjects were not checked properly. The offer must be unequivocal and immediate to an alternate party to contract. LO 2.2 Application of the law on terms in different contracts The Sale of Goods Act-1979 can be applied in the case of the case between Linda Green and the wholesaler. The act can be applied in the case in the following ways: If Linda Green wants a claim under the Sale of Goods Act, she has several possible ways of resolving the issue depending on the circumstances and on what she wants to be done. Well here the rights are against the wholesaler not the manufacturer as the seller was liable because of the wrong supply of product. The Sale of Goods Act 1979 gives the right to the buyer to get replaced, repaired or refunded if the goods are faulty and it is returned in the time as per the law provides that is 3-4 weeks after purchase depending on the type and nature of the faulty product. So  Linda Green can reject it and get a refund in stipulated time. The retailer must repair or replace faulty goods within a reasonable time. If don’t, Linda will be entitled to claim either a reduction on the purchase price or recision. If the retailer refuses, then the compensation can be claimed by repairing it by someone else and collect the amount ther e of (Simon and Gillian, 2005). But Linda’s claims end up in court, and then she has to prove that the fault was present when she bought the item  and it wasn’t the result of normal wear and tear. But if it is beyond six months, expert opinion is required to prove the faulty product. So given the following situations, Linda Green can easily succeed in claiming for the faulty goods. LO 2.3 Effects of different terms A proper evaluation of the effects of different terms is necessary to proceed with the contract. Here, a situation was given where some terms are noticeable. The followings are some of the terms of Johns contract with the Best Computers: The seller will not carry the risk for any damage or misfortune occurred by any flaw in workstation. Parties are able to cancel the request through a former notice of three days without acquiring any obligation for any misfortune. Value paid by clients is not returnable by the organization at the cancellation of the agreement. These are some essential terms included in John’s contract with the Best Computers. The organization should have been obligated to guarantee the safety of furnishing right machines or any available items without any mischief. The organization should have been responsible to answer for any occurrence. But conditions should be included in the understanding of the agreement. Creating legitimate framework of the cancellation of agreement is moreover imperative throughout the given contract, but making some terms unnoticed is not lawful, all the terms and conditions involved in an agreement must be well defined and clear enough. TASK 3 LO 3.1 Liability in tort with contractual liability There are some significant differences exist in between the liability in tort and contractual liability. Some among of them are as: †¢ Contractual  obligations are willingly done but tortuous obligations are implemented by law. Contractual obligations give a free choice to enter in a contractual relationship but tortuous obligations provide no choices. †¢ a person is liable to pay or owes a duty only to the contracted party but liabilities in tort means that a person is liable to owe duty to all as not to defame or trespass other’s property. †¢ A historical difference of formation exists in these two. The contractual liability is created from three parts of actions as debt, covenant and sumps while the liabilities in tort are derived from the right of trespass. †¢ Usually liability in contract is strict and unavoidable once formed but the tortuous liability is based on fault. Any fault comes into account in the tortuous liability. It is more like common for everybody of a certain matter. The liability in tort is always paid lame care while the liability in contract is not at all. LO 3.2 Nature of liability in negligence In the given situation, the management of the organization is liable for the harms and injuries caused by the slippery floor of their office and they should also be considerable enough to consider themselves reliable for the damages or harms caused due the faults in their products. Strict obligation is risk without flaw. Recollect strict risk is not categorical obligation and is worth researching of the law on this zone. As depicted prior that tortuous obligation rotates around obligations settled by law. While strict risk is a standard for obligation which may exist in either by a criminal or civil connection. A rule defining strict obligation makes an individual legitimately answerable for the harm and misfortune brought on by his or her enactments and oversights paying little heed to culpability. In the given situation the administration of Best Computer is answerable for the damages and wounds brought about by the tricky floor of their office, and they might as well likewise be s ufficient to view themselves as dependable for the harms or damages initiated due the issues in their items. LO 3.3 Concept and elements of vicarious liability Vicarious liability Vicarious liability refers liability for the torts of others. It arises due to a relationship between the parties. It is a doctrine of English tort law  that imposes strict liability on employers for the wrongdoings of their employees. Generally, an employer will be held liable for any tort committed while an employee is conducting their duties. The vicarious liability provisions of the legislation are only applicable where the alleged discrimination and harassment occurs in connection with the person’s employment. This means the employer may be held vicariously liable for the actions of employees if they have not taken all reasonable steps to prevent the discrimination and harassment from occurring both within the usual work environment and at employer events, such as sponsored seminars, conferences, work functions, Christmas parties, business or field trips. An employer may be vicariously liable for the conduct of: individual employees or groups of employees directors, supervisors or managers workplace participants agents contract workers or people being paid commission a partner of a company harassing another partner Liability of individuals The vicarious liability provisions of the legislation do not preclude individual persons from being held liable for their own discriminatory or harassing behavior in the workplace or in connection with their employment. It may be that both the employer, who has been found to have not taken all reasonable steps to prevent the discrimination and harassment from occurring, and the individual, who is the alleged discriminator or harasser, will be held jointly liable for the behavior. TASK 4 LO 4.1 Application of the elements of the tort of negligence There are several components of negligence that obliges that an offended party illustrates the accompanying four variables. They are: The litigant owed an obligation to the offended party The litigant abused that obligation As a consequence of the respondents violation of that obligation, the  offended party endured damage The damage was a sensibly predictable result of the litigants activity or inaction In this situation, the innocence is happened when number of people slipped at floor of the Best Computer office. In fact, they may as well inform the wet floor and show people entering to their office premises. LO 4.2 Application of the elements of vicarious liability It is obligatory for the occupier of premises to guarantee the health and security of the individuals working there. In the given situation it was obligation of the Best Computers to guarantee that their office premises are sheltered for its specialists. The risk appropriate in the given situation will be direct liability on the grounds that the administration is specifically obligated for the wounds created at their premises. CONCLUSION It is hoped that this report clarify its purposes of defining and demonstrating the contract and terms and conditions of contract. It also expresses an enough illustration of negligence which is a key fact to the contract. Whatsoever, parties involved within an agreement or contract need to have an well understanding of contract and negligence for every day business dealings which is mentioned in a suitable way in this report. REFERENCES Andrew Burrows,Ewan McKendrick,James Edelman (2007). Cases and materials on the law of restitution 2nd Edition. New York: Oxford University. BPP Professional Education, (2004). Mandatory Unit 5 Common Law I supporting foundation degrees. West Midlands, England: W M Print. Rose, Nelson (2003). Gambling and the Law: Status of Gambling Laws. California: Whittier Law School. MacMilan C. and Stone R., 2012, Elements of a Contract, London University Press. Atiyah P. S., 2000, An Introduction to the Law of Contract, Clarendon. Beatson J., 2010, A Burrows and J Cartwright, Ansons Law of Contract. OUP (ed 29), London Press. McKendrick E., 2009, Contract Law (ed 4), Palgrave. Peel E. and Treitel G. H., 2011, Treitel on the Law of Contract (ed 13). Sweet and Maxwell. Simon D and Gillian M., 2005., Labour Law, UK. Department of employment and learning, 2004, Individual right of employees, Employment booklet series, UK. Mathews B., 2002, Employer Employee Relationship, Department of labor publications, UK. Wedderburn K. W., 1986, The Worker and the Law (ed 3), Harmondsworth, UK. The Sale of Goods Act, 1979 (online) Available at. Accessed at 9th July, 2014. The Consumer Credit Act-1974. Availabe at Accessed at 9th July, 2014.

The Issue Of Domestic Violence In Malaysia Social Work Essay

The Issue Of Domestic Violence In Malaysia Social Work Essay Domestic violence is acknowledged as a significant issue within Malaysia. Historically, women non-government organizations (NGOs) have made violence against women a visible issue and have laws and protection services for victims of gender violence. In the year of 1994, the Domestic Violence Act was finally passed by Parliament, making Malaysia the first Asian and Muslim country to adopt such legislation. Government and Womens groups have make hard afford in raising awareness around the issues of domestic violence due to Malaysia has a high level of physical abuse of women by husbands and boyfriends. The 1992 WAO/SRM (Womens Aid Organisation and Survey Research Malaysia) survey revealed that 39 percent of women have experiencing battering. In the year of 1995, there were 1409 police reports of domestic violence. 1n 1997, the first full year of the implementation of the Domestic Violence Act, increase to 5477 reports, representing a 388 percent increase. To sum up, the statistics of do mestic violence cases are increasing year by year according to the statistics on marital violence cases of the Department of Social Welfare of the Ministry of National Unity and Social Development (Department of Social Welfare, 1999-2009). Except the studies on the number of cases reported for domestic violence, there has also been a small body of research conducted in order to recognise the consequential costs to governments in responding to the consequences of such violence. Studies of the prevalence of violence against women indicate that violence is an issue that permeates every corner of society, is widespread and costly. The costs that spend on domestic violence can be found in Justice, Health, Social Services, Education, Business Costs, Personal or Household Costs. Consequently, the costs of violence against women drain resources from many sectors including private businesses and agencies, the government, community groups and individuals. In brief, for the long run, violence against women will impede economic and social development in Malaysia. Majority of the research on domestic violence tend to place the attention on its causes and consequences as well as short-term crisis intervention such as provision of accommodation, welfare assistance and other emergency support and advocacy services. However, less attention has been given to the long-term impact of intimate partner violence on battered womens career development and the role of career counselling interventions in empowering battered women to become economically independent. Therefore, this paper aim at exploring a more comprehensive and extended framework by which the focus is given to the importance of long-term planning in areas such as job search and career development. Thus, rather than continues to concentrating on immediate needs, focusing on the area of career development will reduce the overall expenditure spend by the government or society and also provide an opportunity for the victims of domestic violence for long-term independence as more people enter th e workforce. According to the Womens Aid Organization annual report, there is a need for a more long-term approach to the issue of domestic violence in Malaysia. Since the topic of this paper is to discuss about the domestic violence and career development in Malaysia, thus, firstly, the author will examines the impact of domestic violence on career development. Second, it places the issue of career barrier encounter by battered women, and third it explores the work of Bandura (1989) and Gianakos (1999) to understand career orientation. Finally, by drawing on these concepts builds a framework which provides a pathway for domestic violence victims to attain sustainable employment and independence. The Impact of Domestic Violence on Womens Career Development The impact of domestic violence on womens career development can be devastating. The constant denigration associated with emotional abuse destroys womens beliefs in their competence and worth. Physical states and injuries resulting from physical and sexual abuse limit womens ability to go to work, complete job tasks, and advance in their job positions (CDC, 2003; Chronister McWhirter, in press). Battered women also may be isolated and as a result, have fewer opportunities to engage in positive learning experiences, observe role models, and build support networks. These factors, considered from a social cognitive career theory (SCCT) perspective (Lent, Brown, Hackett, 1994), severely restrict battered womens range of career interests, formulation of career goals, and persistence toward those goals. Poverty and employment have been at the forefront of economic and social policy debate in Australia for the last three decades (Saunders 2006). Domestic violence victims not only suffer from a range of physical and mental health problems, but are more likely to have been unemployed in the past and also have higher levels of job turnover (Lloyd and Taluc 1999; Costello et al. 2005). Some work in the USA suggests that women who had experienced aggression from male partners had only one third the odds of maintaining employment for at least 30 hours per week over a six month period (Browne et al. 1999). While some abusers simply prohibit their female partners from working, others take measures to undermine any attempts at employment such as denying them transportation, tearing up clothing, beating them before job interviews and generally demoralising the partner to such an extent that work becomes impossible (Brandwein 1998; Lloyd and Taluc 1999). Such women then have more interrupted wo rk histories, are less likely to seek or achieve promotion and often operate in low paid/low skilled work (Costello, Chung and Carson 2005: Lloyd and Taluc 1999). In the Australian context unemployment or joblessness as it is now known continues to be the perennial cause of poverty (Saunders 2006). However, there is a lack of Australian research on the links of domestic violence and employment, but what limited work there is has found that training and employment transition services were considered a low priority even though the financial, social and emotional benefits of such interventions were considered significant (Costello et al. 2005, 257). This is very different from Britain and Ireland where the issue of poverty and joblessness has been addressed in a comprehensive way with the setting of anti-poverty targets and long-term solutions (ACOSS 2004). Domestic violence, no matter whether it be physical, emotional, verbal, economic or social, leads to lower self-esteem and self worth, social isolation, poverty and welfare dependency and poor health for the women and children who are subjected to such abuse (Partnerships Against Domestic Violence 2001, 7; Tolman and Wang 2005, 148). They find they are unable to set short-term goals, have limited information through their social and economic isolation and exist in a climate of fear and these become barriers to seeking full employment and becoming financially independent (Trent and Margulies 2007). Domestic violence, also known as domestic abuse, spousal abuse or intimate partner violence (IPV), can be broadly defined as a pattern of abusive behaviors by one or both partners in an intimate relationship such as marriage, dating, family, friends or cohabitation.[1] Domestic violence has many forms including physical aggression (hitting, kicking, biting, shoving, restraining, slapping, throwing objects), or threats thereof; sexual abuse; emotional abuse; controlling or domineering; intimidation; stalking; passive/covert abuse (e.g., neglect); and economic deprivation.[1] Alcohol consumption[2] and mental illnessHYPERLINK http://en.wikipedia.org/wiki/Domestic_violence#cite_note-dutton1994-2[3] can be co-morbid with abuse, and present additional challenges when present alongside patterns of abuse.

Dimmesdales versus Danforths Sins in Hawthornes Scarlet Letter :: essays research papers

In the words of Alexander Pope 'To err is human.' Everybody makes mistakes. It is human nature. However, how one deals with the mistake is much more important than the mistake itself. In Nathaniel Hawthorne's The Scarlet Letter and Arthur Miller's The Crucible, Dimmesdale and Danforth's sins have similar motives, but the characters have distinctly different methods of sin and resolution. Dimmesdale is a selfish coward. He does not work toward anything substantial. Although he supposedly loves Hester, he refuses to admit that he was her ?fellow-sinner and fellow-sufferer? ( Hawthorne, 65). When Pearl asks Dimmesdale to accompany her and her mother when they stand at the scaffold, he refuses for fear of public exposure. He has put Pearl and her mother through a lot, but will not stand along side them during their public shame, even though he is the cause of it. Danforth, like Dimmesdale, is cowardly and selfish. He thinks solely of himself and his position of power as he sends dozens of people to the gallows. He refuses to let the accused have fair trials, denying their requests for legal representation and having a jury of corrupt young girls in charge of sentencing. He does everything he can to keep himself from losing credibility. Both Dimmesdale and Danforth put their careers first. Dimmesdale proves this constantly throughout the book by considering his own career and distinction a higher priority than Hester, the woman who loves him, and his child, who must grow up, corrupt in the eyes of society, like her mother. Danforth cherishes his position above all else. When Parris, fearing for his well-being, asks Danforth to postpone further sentencing, he replies ?There will be no postponement? (Miller 128). He does not want the townspeople to think he is wavering and fears they will begin to doubt the so-called ?good? of what he is doing for the town and its God-fearing citizens. Danforth and Dimmesdale contrast in the way of their sins of commission and omission. Although Dimmesdale does not openly admit his sins until the end of the story, they feed on his conscience, causing him to engage in self-torturing practices. He confuses the destruction and weakening of himself for penance for his sin. Aided by Hester?s angered husband, Dimmesdale weakens himself so much, that he uses the last of his strength in his confession and he dies in Hester?s arms. Danforth suspects he is sending innocent people to their deaths, but through the love of his office, he does not stop his corrupt practices nor attempt to right his wrongs.

Consumer Behaviour- Soft Drink Industry Essay

Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have become the prominent players in the market. Soft drinks can be principally classified into carbonated and non-carbonated. Carbonated drinks include cola, lemon and orange flavors while non carbonated drinks principally comprise of mango flavor. The carbonated cola products constitute 60% of the soft drink market and three prominent brands in this category are Pepsi, Coca-Cola and Thums up. Thums up was a brand from Parle until Coca-Cola bought it in 1993 and tried to kill it to push its own brand. But the loyal customers of Thums up never let it die and the brand still is the leading brand in the Indian soft drink market. Company profile: The Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company. The company’s best known product Coca-Cola was invented by John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892. Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1. 5 billion servings each day. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its current chairman and CEO is Muhtar Kent. Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation’s top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums. Up (the most trusted brand in India), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the country’s top international investors. By 2003, Coca-Cola India had won the prestigious Woodruf Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs.750 crore) between September 2002 and March 2003. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty-nine contract-packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. The complexity of the consumer soft drink market demanded a distribution process to support 700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. Sanjiv Gupta, President and CEO of Coca-Cola India, joined Coke in 1997 as Vice President, Marketing and was instrumental to the company’s success in developing a brand relevant to the Indian consumer and in tapping India’s vast rural market potential. Following his marketing responsibilities, Gupta served as Head of Operations for Company-owned bottling operations and then as Deputy President. Product Range The product range of Coca-Cola includes beverages like: * Coca-Cola The parent brand of Coca-Cola Company, Coca-Cola has a truly remarkable heritage. The world’s favourite drink. * Thums Up Strong Cola taste. Thums Up is a leading sparkling soft drink and most trusted brand in Indian soft drink market. * Sprite A global leader in the lemon lime category, it is second largest sparkling beverage Brand in India. Sprite with it’s cut-thru perspective has managed to be a true teen icon. Sprite’s all about being true to yourself and living by the simple and honest code of your own instincts. No more†¦. no less. * Fanta Over the years Fanta has occupied a strong market place and is identified as â€Å"The Fun Catalyst†. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles. * Limca Lime ‘n’ lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has remained unchallenged as the No. 1 Sparkling drink in the Cloudy lemon segment. * Minute Maid Pulpy Orange One of world’s largest juice drink brands. Eliminated 80% of the water in orange juice, forming a frozen concentrate that when reconstituted created orange juice. * Maaza Imagine the delicious fruit, Mango bottled. This is what Maaza is all about. Universally loved for its taste, color, thickness, Maaza is the mango lover’s first choice. * Kinley Mineral water, a thirst quencher that refreshes, a life giving force that washes all the toxins away. * Georgia Introduced in 2004, the GEORGIA Gold range of Tea and Coffee beverages is the perfect solution for your office and restaurant needs. Product Information: Thums Up Background Thums Up is a carbonated soft drink (cola) popular and largest selling brand in India where its bold, red thumbs up logo is common. During the late 1970s, the American cola giant Coca-Cola abandoned operations in India rather than make a forced sale of 60% of their equity to an Indian company. Following this, the Parle brothers, Ramesh Chauhan and Prakash Chauhan, along with then CEO Bhanu Vakil, launched Thums Up as their flagship drink, adding to their portfolio of older brands Limca (lime flavor) and Gold Spot (orange flavor). Thums Up was basically a cola drink, but the company never claimed it as such. The formula was just as closely guarded as the famous Coke formula. Thums Up enjoyed a near monopoly with a much stronger market share often overshadowing its other rivals like Coca-Cola’s Campa cola, Double seven and Dukes, but there were many small regional players who had their own market. It even withstood liquor giant United Breweries Group (makers of Kingfisher Beer) Mcdowell’s Crush, which was another Cola drink, and Double Cola. In 1990, when the Indian government opened the market to multinationals, Pepsi was the first to come in. Thums Up went up against the international giant for an intense onslaught with neither side giving any quarter. With Pepsi roping in major Indian movie stars like Juhi Chawla, to thwart the Indian brand, Thums Up increased its spending on Cricket sponsorship. Then the capacity went from 250ml to 300ml, aptly named MahaCola. This nickname gained popularity in smaller towns where people would ask for â€Å"Maha Cola† instead of Thums Up. The consumers were divided where some felt Pepsi’s mild taste was rather bland. In 1993 Coca-Cola re-entered India after a prolonged absence from 1977 to 1993. But Coca-Cola’s entry made things even more complicated and the fight became a three-way battle. That same year, in a move that baffled many, Parle sold out to Coke for a meager US$ 60 million (considering the market share it had). Now Coca-Cola’s, and Coke has a habit of killing brands in its portfolio that might overshadow it. Coca-Cola soon introduced its cola in cans which was all the rage in India, with Thums Up introduced alongside, albeit in minuscule numbers. Later Coca-Cola started pulling out the Thums Up brand which at that time still had more than 30% market share. Despite its strong overall equity, the brand Thums Up was losing its popularity among the core cola drinking age group of 12 to 25 year olds, partly due to nil advertising. Coca-Cola apparently did try to kill Thums Up, but soon realized that Pepsi would benefit more than Coke if Thums Up was withdrawn from the market. Instead, Coke decided to use Thums Up to attack Pepsi. The Coca-Cola Company by this time had about 60. 5% share of the Indian soft-drink market but much to its dismay found out that if it took out Thums Up, it would remain with only 28. 72% of the market (according to a report by NGO Finance&Trade in India), hence it once again dusted out the Thums Up brand and re-launched it targeting the 30 to 45 year olds. The brand was re-positioned as a â€Å"manly† drink, drawing on its strong taste qualities. Known to be a strong drink with more power packed into it than other colas, Thums Up kick-started an aggressive campaign directly attacking Pepsi’s TV ads, focusing on the strength of the drink hoping that the depiction of an â€Å"adult† drink would appeal to young consumers. â€Å"Grow up to Thums Up† was a successful campaign. The brand’s market share and equity soared. The brand was unshakeable and Coca-Cola’s declaration that Thums Up was India’s premier cola brand in terms of market share did not surprise many. Other campaigns from Thums Up build on its â€Å"strength† and its perception as a macho drink. Ads showing the Thums Up man, riding through the desert in search of a cantina that sells Thums Up rather than drink another cola, stuck in the minds of many Indians and caught the imagination of youngsters who want to be seen as men. 4 P’s of Marketing Mix for Thums Up. Product: Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys. Beverage offered by the company in the size of: * SSRB (Standard size returnable bottle) * PET (600 ml, 1. 5 liter plastic bottle) * CANS (tin pack 330 ml) Price: Thums Up has adopted competition based pricing and so the prices are similar to that of other cola drinks. 1. Glass Bottles – 200ml, 300ml – Rs 12. 00 onwards 2. PET Bottles – 600ml, 1500ml, 2 ltrs, 2. 25 ltrs. – Rs 25. 00 onwards 3. Can – 330ml – Rs 35. 00 – 45. 00 4. Fountain – Customized – Rs 15. 00-35. 00 can go upto Rs 60. 00 in movie halls Company offers discount on prices or extra quantity of cold drink during festive seasons and winter seasons. Place: Thums Up has a strong distribution channel to make the product available in the market any time, and maintain optimum level of stock in the market. It covers the rural part also to increase the customer reach. The soft drink is made available at all the possible convenient locations to the customers – local area grocery shops, hotels, restaurants, movie halls, multiplexes, shopping malls, supermarkets vending machines, fountain outlets. Promotion: Thums Up has consistently built its sales promotion through various techniques like, blind taste tests, sponsoring exciting events and sports, conducting various contests (win a motor bike contest), etc. Also its ads are designed to create excitement and to communicate the macho personality of the brand. An ad campaign of Thums Up where Akshay Kumar (its brand ambassador since 2003) performs the extreme sport of ‘parkour’ to grab his bottle of Thums Up from a suggestively attractive lady. â€Å"Taste the Thunder† has been the most breakthrough communication campaign for the brand. It stands for masculinity that has constantly been redefined over the years. Competition Thums Up went from being the only cola in the cantina to facing competition from both Coca-Cola and Pepsi. Twenty-six years later it’s still a top cola in India and is one of the strongest brands in the country across categories. The brand name’s positive associations of victory, achievement and celebration are apparently merited as it continues to do well despite a challenging landscape. | | | | | Thums Up’s first competition came in the form of Campa Cola. There were allegations of aggressive exchanges between the two brands at street level but Thums Up (owned by Parle at the time) apparently won the battle both on the ground and in the consumer’s mind. Campa Cola discontinued in 2000 (only to re-emerge as less of a challenger in 2002 from Pure Drinks New Delhi). For a short while Thums Up’s strong taste enjoyed success across the country with scarcely any competition; the brand reigned supreme in the cola market. Currently Thums Up is facing competition from lots of brands coming in the soft drink industry and still it has maintained its top position in the minds of Indian consumers. Today, an Indian consumer sees Thums Up as a unique brand personality which no other brand has acquired in the soft drink industry. | | Conclusion| Thums Up is amongst the oldest domestic brands in soft drinks industry in India and it is the most popular and trusted brands in India. Thums Up enjoyed a near monopoly in India with a much stronger market share till 1990s. But with the advent of Pepsi (1992) and Coca Cola (1993), Thums Up started facing stiff competition. In 1993, Parle sold out to Coke and Thums Up became the brand of Coca-Cola Company. Though Coca-Cola tried to kill Thums-Up to build its own brand, it sooner realized the importance of Thums Up to survive in the Indian market to beat its core competitor Pepsi. Today Thums Up has grown its image from just a soft drink to a lot more for Indian consumers. It has established itself as a distinguished brand with strong taste and which communicates maturity, daring and excitement to its consumers. Thums Up has consistently maintained honesty and trust with its consumers and that’s why it is still the number one cola brand in the country.

Hamlet/Ophelia Relationship Essay

Hamlet and Ophelia have a relationship that is quite significant to Hamlet as a whole. Their relationship in the past has been filled with many sexual endeavors but once the play starts, it begins its downfall, affecting multiple characters down the line. Throughout the play, the relationship indirectly causes obsession, death, insanity, and the drive for vengeance. Ophelia’s love for Hamlet is mentioned very early in the play when she is with her brother, Laertes, and her father, Polonius. The brother warns her to be careful since Hamlet’s motive to be with her are not out of love, but is â€Å"a violet in the youth of primy nature, forward, not permanent, sweet, not lasting, the perfume and suppliance of a minute,† meaning that the relationship is merely a stage of youthful lust and will not last forever (1.2 8-10). Unlike Laertes, Polonius demands that she must stop dating Hamlet at once. He cares about his own reputation more than the emotions of his daughter, and he also wants to have the most power over her. If she and Hamlet were to wed, he would lose the power he has over her, which is unacceptable in his eyes. After Ophelia obeys her father, Hamlet appears at her room in a complete mess. The state that he is in frightens her, and mentions what happens to her father. Polonius assumes that Ophelia’s rejection has driven Hamlet insane. This is the beginning of Polonius obsession to discover if Hamlet is really insane due to his daughters rejection, or if it due to a different cause. The obsession that Polonius continues to have for the discover of the source of Hamlet’s insanity drives him to his death, which further induces Ophelia’s drowning. Being extremely nosy, he once again hides to eavesdrop on Hamlet’s conversation, this time with Hamlet’s mother in the queen’s chamber. After Gertrude feels threatened by Hamlet’s aggression and screams, Polonius makes a sound behind the curtain, in turn shocking Hamlet. Then Hamlet yells, â€Å"How now, a rat? Dead for ducat, dead† and stabs Polonius through the curtains, killing him (3.4 29). Polonius just had to force Ophelia to reject Hamlet. His obsession with their relationship causes his own death. His death is well deserved. Unfortunately, his death drives Ophelia insane. She loses the love of her life, her brother is far away in Paris so she has no one to go to anymore, and now her father perishes. Being driven over the edge, she does not notice that falls into a large pool of water, and before long, â€Å"her garments, heavy with their drink, pulled the poor wretch from her melodious lay to muddy death† (4.7 206-208). The significance of Ophelia and Hamlet’s relationship is all tied together by Laertes’s mark for vengeance. Act V i. is the first scene since Polonius’s death that the two characters are in each other’s presence. Overcome with grief, Hamlet cries, † I loved Ophelia: forty thousand brothers could not, with all their quantity of love make up my sum† (5.1.270-72). When he sees Laertes in the grave, he becomes jealous and angry, so they wrestle. Laertes was not prepared to kill Hamlet there and then, but it is hinted that he will do so in the next scene. Hamlet’s relationship may indirectly lead up to his death. Hamlet’s and Ophelia’s feelings for each other stay strong throughout the whole play, even though they may be clouded. Their love is still strong when Ophelia rejects him and when he basically calls her a whore, they just couldn’t show it. The play was strongly influenced by their relationship since it affected so many characters. It may even end the life of dear Hamlet.